Fusion of modern design with century-old artistic elements — preserving cultural heritage through contemporary creativity and timeless craftsmanship.
Behind The Scenes

Save The Artisan

Last year my husband and I went to see the Taj Mahal. I wasn’t too excited about the trip, after all, how different could it be from all the photos and videos. I was dead wrong. It was spectacular,...
Elegant leather-bound journal by Soothi with handcrafted details — showcasing unique, thoughtfully designed stationery made for creatives, writers, and mindful thinkers.
Behind The Scenes

It’s makeover time.

Hey Friends! Today, I am so excited to roll out our new logo! Ta-da! Many of you who have joined us on this journey for the last few years have seen the evolution of Soothi fro...
Erin Van Vuren in a creative setting — capturing a meaningful conversation about poetry, self-expression, and the healing power of words.
Behind The Scenes

A Conversation With Erin Van Vuren

Have you ever had a moment where you come across words, phrases, or even a quote and it just hits you in that deep place? A quote that in ways defines you better than you could ever define yourse...
Soothi journal placed in a mindful setting — representing a community rooted in self-understanding, exploration, and intentional growth through reflective writing and creative expression.
Behind The Scenes

About Us & Where We Stand

Dear Soothi Friends - My name is Krittika, you might know me as Krit, and I am the founder of Soothi. I am an American of Asian-Indian heritage. I was born in India, I grew up in the suburbs of C...
Unspoken Stories designed as a safe space for releasing inner thoughts, personal perspectives, and hidden reflections — encouraging emotional expression and self-discovery.
Behind The Scenes

The Unspoken Stories Project

Unspoken Stories was designed to provide a safe space for releasing the thoughts, perspectives and records that we have always kept inside of us. 
Journal page with ink swatches and pen tests — demonstrating how various inks perform on Soothi’s handcrafted, eco-friendly paper used in their leather journals.
Behind The Scenes

The Ink Test

We decided to do a pen test to showcase the quality of the paper in action. 

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