It’s makeover time.

It’s makeover time.

Hey Friends!

Today, I am so excited to roll out our new logo!


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Many of you who have joined us on this journey for the last few years have seen the evolution of Soothi from its early days in 2015 to what it is today.

When I first launched, I called up all the favors to create my original brand, from photography to graphic design. I am going to be forever grateful to all those friends who helped me create the original Soothi brand. However, as we evolve and grow into a wonderful nomadic stationery and workspace brand, it was time that our logo reflected it.

I am delighted to have had the opportunity to work with James from Baby Giant to create this wonderful new logo. I sent James our oversized journal and the minute he interacted with the journal, he knew exactly what I was trying to communicate with the brand. He knew that our new logo had to be a reflection of the vintage appeal of our journals and that it had to capture the fun and creativity that is associated with every product we carefully curate or create.

I am thrilled to launch our new logo. I hope you love it as much as I do. Comment below and let me know what you think.



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