A journal is more than a work surface. It’s a landscape. A self-portrait. A stage. It’s a launch pad. A treasure chest. H0me-base and H.Q. It’s where it all starts. Where the magic happens. Where dreams becomes reality. It’s the one dedicated place, throughout history, across the globe, where we all go to think, learn, write, sketch, plan, invent, improve and reimagine.
We create and curate inspired accessories for inspiring people, from individual objects to hand-coordinated, customized stationery products. Because we believe that when people work with passion, they live with purpose and make the world a better place. Our products are more than utility items. They’re catalysts and containers for creativity and change. They’re purposeful, universal objects that physically, personally connect us to our greatest inspirations, aspirations, ideas—and to the world we all share.
From journals, notebooks, and custom stationery, to boxes, organizers, personalizers and beyond, every design comes straight from the hands and minds of fellow creators. Our artisans—many of whom belong to disenfranchised groups in developing countries—are fairly compensated and supported, so they can better support their families and communities. We’re continually seeking and refining sustainable materials—like recycled leathers, tree-free paper and cast-off wood—as well as processes and practices that reduce our negative impact, and create a positive one. A portion of every Soothi purchase is donated to an organization we encountered on the sourcing trip that changed everything—Animal Aid Unlimited, a rescue hospital and sanctuary for street animals in Rajasthan, India.