We draw from India not just as a place of production, but as a source of perspective. Our journals are made using time-honored techniques tree-free paper, natural dyes, embossed leather — but the soul of our products lies in the blend: Indian heritage meets modern reflection, and elements of sustainability.

Soothi exists for those who seek more than just beautiful tools for those who write to reflect, plan with purpose, and gift with heart.

Soothi isn’t just a stationery brand. It’s a space for clarity, creativity, and connection.
This isn’t stationery for the shelf.

It’s for the soul.

I have moved a lot in my life, but the one thing that was constant no matter where I lived was that I always had a dedicated workspace filled with journals and other tools for creative expression. So, I wanted to create a brand that makes products that inspires all that creativity. 

A journal can be so much then just pages bounded together. It can be that deeply personal space with no limitation that allows you to be as free and creative as you want, without judgement.   It can be that safe space where you don’t have to follow rules and limit yourself. 

My name is Krittika (Krit for short). I am the the person behind Soothi.